Customer Engagement Zone
Do you map your markets/customers through to an engagement zone? The above is a sample (not real) of how I map markets to decision makers/customers to an engagement zone.
This enables me develop specific tactics for each customer sub-set, ensuring I’m engaging with each in a way that is meaningful to them.
I do this for each market until I reach a specific customer set I am trying to have a relationship with.
It provides a clarity and a specificity needed to provide real content/messaging to each interaction.
